Close up of the artists Noemi Schipfer and Takami Nakamoto in front of the ID.4
Lifestyle

Visions of now: NONOTAK Studio

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Camouflaged Prototype
Lifestyle

Visions of now: NONOTAK Studio

The art of space, light, sound, and movement

The fascination of light

NONOTAK Studio was founded in 2011 by visual artist Noemi Schipfer and the former architect and musician Takami Nakamoto in Paris. But it was only two years later that the duo started to work with light and sound, and to develop the characteristic NONOTAK style. Numerous projects in the form of immersive, dream-like rooms that capitalised on Nakamoto’s approach of space & sound, and Schipfer’s experience in kinetic visuals followed. Today, they collaborate with internationally renowned brands and their mysterious and fascinating installations can be experienced at many art and mapping festivals around the globe.

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We spent the whole summer in darkness to understand light.
NONOTAK Studio

In their latest installation, NONOTAK Studio wanted to play with perception and reveal the ID.4 in a way no vehicle has ever been revealed before with many different angles, new unusual perspectives and in a progressive way. "We like the enveloping aspect of the driving experience, but most of all, we think that no matter what we design or create, it is important to fully understand the visitors' pleasure and to try to immerse them in our own world."

The camouflage of the ID.4 prototype posed a special challenge. Would the bright colours and the organic pattern fit with the minimal, geometric light art? No one knew until the car finally stood inside the installation. There's an allure in dedicating yourself to a vision without knowing the final outcome. And it definitely paid off to give NONOTAK Studio all the freedom they needed for this project. The contrast of round shapes and geometry, wild colours and clear light, a standing car and moving choreography creates the unique tension of the installation.

Taking small steps towards a big goal

When you look at their small studio in Paris, it is hard to believe that the minimalist art of NONOTAK Studio really comes from there. Everything is everywhere, everything is labelled and organised in a certain way. The room is full of gadgets and creative wonders. When they first started out, it was not clear where it would take them. And when they decided to put all their heart and soul into NONOTAK Studio, it initially meant a lot of sacrifice and uncertainty. Takami even quit his architecture studies. It takes a special inner strength to leave the familiar and safe path to follow your own vision. But today, NONOTAK tour the world and create immersive light and sound installations according to their artistic vision. The times of hardship and uncertainty are over.

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I think the space inside a car becomes part of your personal space, especially when you are driving in a crowded city.
NONOTAK Studio

A new form of strength

The ID.4 was developed with the same attitude. A fully electric SUV that is versatile and ready for everyday use, with the modern ID. control concept. A vehicle that offers exciting design and locally emission-free driving fun. The  ID.4 embodies the strength of a new zeitgeist: uncompromising mobility and a powerful drive system meet sustainability and modern values.

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