Victoria Kippersund drives in her e-up!

Totally electric!

Totally electric!

Victoria Kippersund in Oslo.


Social media can be a source of inspiration for sustainability and electric mobility. For Victoria Kippersund, this was definitely the case. When she bought her e-up!, she was soon convinced that she had made an investment in the future.

Outline of a map of Norway with a mark on the location of Oslo

VICTORIA KIPPERSUND, 34, loves driving her e-up!. But comfort isn’t the main reason she chose it. The Norwegian believes that electric mobility is the future.

Victoria Kippersund
“I believe that this is how we will all drive in the future.” Victoria Kippersund

Facebook drives people to lead a more sustainable lifestyle.

When we asked Victoria Kippersund what motivated her to buy an electric car, her answer was Facebook. The 34-year- old Norwegian had been inspired by an article that listed ways to lead a more sustainable lifestyle. The second item on the list was “drive an electric car”. But this was not the only reason in favour of electric mobility that eventually convinced Victoria to go ahead and buy an e-up!.

Being part of tomorrow, today.

The idea of being able to actively shape the future had immediately inspired Victoria. So, when she came to think about which car she should buy, there was no hesitation. She has been driving an e-up! – her very first car – since June 2015. Her decision to join the world of tomorrow also has a lot to do with the Norwegian government. As far back as the 1990s, it began working to create an infrastructure in which electric cars could thrive. As well as various discounts and benefits, buyers were also exempted from taxes, some city centre car parks were made free for electric cars, and they are also allowed to drive in bus lanes. This had a direct impact, so much so in fact that more than 20 percent of new registrations in Norway are now electric cars.

The city cruiser is perfect for short trips.

It takes Victoria about 20 minutes to drive from her 6-year-old daughter’s school to the gym where she works as an assistant manager. She not only drives this route twice a day, but also takes her e-up! on spontaneous trips into the centre of Oslo. Simply because there’s so little hassle to it now with so much free parking available for electric cars.

For a coffee with the e-up!
“In Oslo, it’s difficult to find a place that DOESN’T have a charging station. If I’m not sure where the nearest one is, I can check the app on my smartphone.”
Victoria Kippersund driving her e-up! down a street
A picture-perfect pair: Victoria and her e-up!.

With a little imagination, you can still have plenty of power during the winter.

Victoria, who lives in Røa, a suburb of Oslo, even finds a way to get by in the colder months. Although no other country is better designed for electric cars than Norway, the winters here are long and cold. This means you have to drive a bit more economically, says the pragmatic Norwegian. In winter, she sometimes puts on a thick coat rather than using the in-car heating.

Modern financial district in Norway

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