Volkswagen New Zealand names
2024 Dealer of the Year
Auckland, 9 April, 2025
Volkswagen New Zealand has celebrated its annual Dealer of the Year awards naming Ebbett Volkswagen as the ultimate winner for 2024.
The awards recognise Dealerships that have demonstrated outstanding performance across various key metrics, including customer satisfaction, sales volume, dealership operations, and innovation.
Chanelle McDonald, General Manager of Volkswagen Passenger Vehicles says, “We are thrilled to see Ebbett Volkswagen receive this award, in what was a very tough year for our industry. Ebbett's dedication to doing the basics well, having a customer first mindset and being adaptable through change has been key to their success. Their win sets a high standard for the network.”
The team at Ebbett Volkswagen were honoured to take home both the Overall Dealer of the year title but also the Dealer of the year award for Volkswagen Passenger Vehicles. Michael van den Engel, Dealer Principal of Ebbett Volkswagen, said: “We are incredibly humbled by this achievement. The car business has always been, at its heart, a people business. These awards can only be earned through the trust and loyalty of our customers and the incredible efforts of our team. From the showroom to the workshop, it’s a collective effort. Thank you to our loyal customers, and our hardworking team. This recognition belongs to all of you.”
Another notable annual award is the Jemima’s Award, where an individual, team, or Dealership is recognised for going above and beyond for their local community. The winner for 2024 was Volkswagen Motorworld for their partnership with the Inspire foundation, an organisation that supports talented young individuals in the Marlborough region. Applicants must demonstrate an extraordinary ability, talent or skill and have a desire to support their community. The foundation supports with cash grants and a vehicle lease for these talented individuals to realise their potential. Jared Morris, Dealer Principal of Motorworld says, “we take pride in this partnership, through our continued support of youth development we strive to create a legacy of positive change in our region.”
Kevin Richards, General Manager of Volkswagen Commercial Vehicles reflects; “Last year was one of the most challenging we have ever faced as an industry so it was more important than ever to recognise the hard work and resilience demonstrated by our dealer network. Our dealers are ultimately responsible for delivering the brand in their region and we want to congratulate all of the winners for their outstanding performances in 2024”
Award Winners
Dealer of the Year is a global program which focuses on topline results, quality, and delivery of brand experience. The 2024 Dealer of the Year winners are:
Overall Dealer of the Year
Ebbett Volkswagen
Passenger Dealer of the Year
Ebbett Volkswagen
Commercial Dealer of the Year
Continental Cars Volkswagen
Passenger Sales Department of the Year
W.R. Phillips
Commercial Sales Department of the Year
Tristram West
Passenger Customer Experience Award
W.R. Phillips
Commercial Customer Experience Award
Continental Cars Volkswagen
Passenger Marketing Award
Miles Continental
Commercial Marketing Award
Tristram West
Jemima's Award (for Local Community Contribution)
Motorworld
Passenger Service Department of the Year
Continental Cars Volkswagen
Commercial Service Department of the Year
Continental Cars Volkswagen
Parts Department of the Year
Tristram Northland
For further information about the Dealer of the Year awards or event, please contact:
Duane Jarrett
Head of Dealer Development and Training