A Capsule of Elegance. Golf GTI x Oosterom Presents: The Little Black Dress.

Volkswagen is stepping into the fashion spotlight with a collaboration that brings timeless design from the road to the runway. To mark the anticipated return of New Zealand Fashion Week, the brand has partnered with rising local label Oosterom to create an exclusive series of little black dresses inspired by the iconic Golf GTI. 

Often referred to as the little black dress of the automotive world, the Golf GTI is known for its timeless style, reliability and versatility, qualities that have made it a favourite among drivers across generations. From royalty to global style icons, the Golf has long been a go-to for those who appreciate design that stays relevant over time. 

“Both the Golf GTI and a little black dress are timeless icons, evolving with the times while staying true to their essence,” says Volkswagen New Zealand General Manager, Chanelle McDonald. “They are effortlessly stylish, make a statement, and remain a trusted staple that never goes out of style. This partnership is about celebrating that kind of everyday icon, the ones we return to again and again because they just feel right.” 

Now, that same spirit of enduring elegance is shifting gears into fashion through a nationwide test drive giveaway. From 25 August - 30 September, anyone who test drives a Golf GTI will go in the draw to win a special limited-edition little black dress from Oosterom. Designed with care by founder Nicole Hadfield, the bespoke capsule collection will feature a series of black dresses, each one inspired by the Golf’s bold presence and effortless sophistication. 

Based in Te Atatū, Auckland, Oosterom is known for its made-to-order model, sustainable practices, and elevated tailoring. Since launching in 2021, the brand has quickly gained a reputation for timeless silhouettes that blend confidence with wearability — recently earning the title of Fashion Quarterly People’s Choice Award winner. It’s this commitment to thoughtful design and enduring quality that makes Oosterom a natural partner for Volkswagen in this collaboration. 

This collaboration marks a celebration of two icons, one from the road and the other from the runway, brought together by a shared belief in style that never fades.  

As New Zealand Fashion Week returns, Volkswagen and Oosterom invite Kiwis to experience the confidence, elegance and timeless appeal of the Golf GTI in a whole new way.

ENDS 

India Swney

Spokesperson – Marketing

E-mail: iswney@volkswagen.co.nz